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Aunt jemima pancake mix - PowerPoint PPT Presentation

Nine Things that You Can Do for the First Time In Recorded History

Nine Things that You Can Do for the First Time In Recorded History. Because of the Internet Prepared for: IEEE/IET (Ottawa) Date: Nov. 18, 2010

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430 views • 34 slides

Brands and Consumers

Brands and Consumers. Professor S.J. Grant Spring 2007. BUYER BEHAVIOR, MARKETING 3250. Outline. What is a brand? Brands add value Case study: Brand equity How are brands built? Laddering and goal-based positioning Leveraging a brand Brand extensions Co-branding Global branding.

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406 views • 18 slides

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Aunt jemima pancake mix - PowerPoint PPT Presentation

Nine Things that You Can Do for the First Time In Recorded History

Brands and Consumers