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PROMOTIONS

PROMOTIONS. Chapter 10. Purposes of Promotion:. Increase consumers’ awareness Stimulate consumers’ interest Arouse consumers’ desire Increase consumers purchases Bottom line = “drive sales”. Hierarchy of Effects. Action Conviction Preference Liking Knowledge Awareness.

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5.01 Identify the role of promotion.

5.01 Identify the role of promotion. Promotion . Any form of communication a business or organization uses to encourage customers to purchase products and improve its public image. For example: Harris Teeter sponsors a little baseball team by purchasing new uniforms and equipment.

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