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Average customer loses 10 - PowerPoint PPT Presentation

Lecture 5 Creating Customer Value, Satisfaction and Loyalty By: Dr Shahinaz Abdellatif

Lecture 5 Creating Customer Value, Satisfaction and Loyalty By: Dr Shahinaz Abdellatif. Chapter Questions. What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers?

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442 views • 23 slides

Maximizing Customer Lifetime Value

Maximizing Customer Lifetime Value. Customer Profitability. Customer Equity. Lifetime Value. Estimating Lifetime Value. Annual customer revenue: $500 Average number of loyal years: 20 Company profit margin: 10 Customer lifetime value: $1000. What is Customer Relationship Management?.

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232 views • 10 slides

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Average customer loses 10 - PowerPoint PPT Presentation

Lecture 5 Creating Customer Value, Satisfaction and Loyalty By: Dr Shahinaz Abdellatif

Maximizing Customer Lifetime Value