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Business-to-Business Internet Systems

Business-to-Business Internet Systems. Marketplace analysis June 5, 2003. What are the key I/T trends for enterprises?. Potential shift back to infrastructure investments Project justification and payback periods are shortening Continued use of strategic planning and IT value management

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159 views • 8 slides

B2C and B2B Internet Marketing

B2C and B2B Internet Marketing Chapter 11 & 12 of Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2009). Internet Marketing: Strategy, Implementation and Practice: Financial Times/Prentice Hall. Tuesday , 13 -July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark

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354 views • 5 slides

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B2b internet - PowerPoint PPT Presentation

Business-to-Business Internet Systems

B2C and B2B Internet Marketing