Barcelona principles - PowerPoint PPT Presentation

Launch of Barcelona Principles 2.0

Launch of Barcelona Principles 2.0. 3 September 2015. Barry Leggetter CEO The International Association for Measurement and Evaluation of Communication. To get you connected. Wi-fi: Ketchumevent Password : BreakThrough ! Twitter: # barcelonaprinciples. David Rockland Ketchum Partner

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MAKING MEASUREMENT MATTER

MAKING MEASUREMENT MATTER. “Make measurement a mainstream part of every PR programme and campaign . It’s not a nice to have . It’s an integral part of communications.”. Executive Director of Communications, UK Government - AMEC Global Summit, 2015. Alex Aiken.

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545 views • 18 slides

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