'Basic product' diaporamas de présentation

Competitive Customer Relationship Management: Acquisition versus Retention

Competitive Customer Relationship Management: Acquisition versus Retention. Niladri B. Syam Assistant Professor of Marketing James D. Hess C.T. Bauer Professor of Marketing Science. Under review for publication in American Economic Review. Churn, Churn, Churn

505 views • 40 slides

PRODUCT

PRODUCT. Marketing mix and product management. At the end of this module the learning actuates are. What is a product? Various levels of product. How products are classified? What is the concept of product life cycle?. Marketing mix and product management. Suggested readings.

719 views • 39 slides

Getting Started: Understand Your Impacts and Set Priorities

Getting Started: Understand Your Impacts and Set Priorities. Getting Started: Understand Your Impacts and Set Priorities. Developed by the U.S. Department of Commerce, International Trade Administration, Manufacturing and Services December 6, 2011 sustainability@trade.gov. Introduction.

425 views • 31 slides

278 views • 25 slides

JSK Incorporated

JSK Incorporated. Location Factors. Community Considerations (30%) Green attitude Size Middle-age and Families present Tax breaks on eco-friendly companies. Location Factors. Proximity to Supplier (25%) Compete on Quality Establish an efficient working relationship

283 views • 21 slides

AllerGanic

AllerGanic. Convenient, Tasty Snacks, Without an Epi -Pen. AllerGanic Granola Bars Allergen Free Granola Bars Omit 8 most common food allergens, including nuts, gluten, soy 15 million American with food allergies 2010 granola bar sales were $1.7 billion

349 views • 19 slides

MGT-519 STRATEGIC MARKETING

288 views • 17 slides

Chapter 1 Addendum

Chapter 1 Addendum. Consumer Sovereignty (part of day 19 lesson). The belief that, in a market economy, it is the consumers who determine what goods and services are produced. CONSUMER SOVEREIGNTY. How consumer sovereignty works. Consumers vote with their dollars.

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Effects of the 2Is on Product

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Figure 5.1: The Five Generic Competitive Strategies

Figure 5.1: The Five Generic Competitive Strategies. Low-Cost Provider Strategy. Provide goods or services with features acceptable to customers at lowest price Appeal to broad spectrum of buyers Produce good basic product with few frills Must have lowest overall costs

384 views • 10 slides