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Bbc vs non bbv - PowerPoint PPT Presentation

MEASURING MEDIA AUDIENCE PERCEPTIONS: GOING BEYOND FOCUS GROUPS

MEASURING MEDIA AUDIENCE PERCEPTIONS: GOING BEYOND FOCUS GROUPS. Reasoning behind the new Radio programme . Merged two of BBC WS morning news flagship programmes into one rolling programme . Network Africa Targeting the African audience 2. The World Today Targeting global audience.

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Bbc vs non bbv - PowerPoint PPT Presentation

MEASURING MEDIA AUDIENCE PERCEPTIONS: GOING BEYOND FOCUS GROUPS