'Bcg growth share matrix' diaporamas de présentation

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Chapter 2 Game. MC. MC. MC. Short Answer. MC . 100. 100. 100. 100. 100. 100. 100. 100. 100. 100. 100. 100. 100. 200. 200. 200. 200. 200. 300. 300. 300. 300. 300. 400. 400. 400. 400. 400. 500. 500. 500. 500. 500.

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Company and Marketing Strategy: Partnering to Build Customer Relationships

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Chapter 9 Generating Alternative Strategies through the Use of Portfolio Models

Chapter 9 Generating Alternative Strategies through the Use of Portfolio Models. LEARNING OBJECTIVES. After reading this chapter, you should be able to: Construct a BCG model to assist in generating strategies relevant to the situation Construct the General Electric Model

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LEVELS OF STRATEGY

LEVELS OF STRATEGY. CORPORATE-LEVEL STRATEGY BUSINESS-LEVEL STRATEGY OPERATIONAL STRATEGIES. PRESCRIPTIVE STRATEGY PROCESS. EMERGENT STRATEGY PROCESS. Environments. PESTEL. SCENARIOUS. FIVE FORCE. VALUE CHAIN. VALUE NETWORK. SW-OT. STAKEHOLDERS. STAKEHOLDER MAPPING. MISSION VISION

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Learning Objectives Develop familiarity with previous tools & techniques

Competition and Business Strategy in Historical Perspective A review and critique of important strategy tools, concepts and research. Learning Objectives Develop familiarity with previous tools & techniques Discuss strategy implications of Experience Curve

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Frameworks & Templates

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