'Brand archetype' diaporamas de présentation

Importance of Colour in Brand Design

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Global Diet Coke Brand Vision Architecture

Global Diet Coke Brand Vision Architecture. Alberto Aranda - Global Sparkling Brand Director, Coca-Cola TM, Sparkling Beverages. Info.shoppermarketing@coca-cola.com. (Focus Motivation: Energizing Self-Indulgence Values Model: Authenticity).

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A brand identity is what your consumer perceive your brand as, therefore, it is essential to give them the exact feed of story that reflects the brand personality that you wanted others to perceive about your brand.

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