Brand character - PowerPoint PPT Presentation

AAA New Brand Identity

AAA New Brand Identity. 2010 &amp; Beyond. A brand is a person’s GUT feeling about a product or service or company. It is not what YOU say it is. It is what THEY say it is. UNVEILING THE NEW APPROVED AAA BRAND IDENTITY. Background. The AAA is 100 years old, never formally launched

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389 views • 21 slides

MA Ad Critique Workshop

MA Ad Critique Workshop. January 12 th , 2012. MA Ad Critique Workshop. Intro &amp; General Advice Critique Approach Sample Framework Marketing Objectives Advertising Strategy Execution Practice Critiques. Ad Critiques - Purpose. Opportunity to demonstrate your: Structured Thinking

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333 views • 16 slides

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