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Brand disloyal - PowerPoint PPT Presentation

Percentage of users of these products who are loyal to one brand

Percentage of users of these products who are loyal to one brand. Number of car models sold in the U.S. Brand Loyal Age 60 and over: 60% Income $35,000 to $49,999: 55% Blue collar workers: 53% Midwesterners: 52% Men: 51%. Brand disloyal Age 18-29: 42% Blacks: 42% Easterners: 42%

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Brand disloyal - PowerPoint PPT Presentation

Percentage of users of these products who are loyal to one brand