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Brand equity marketers - PowerPoint PPT Presentation

TMCC Seminar on Marketing for Non-Marketing Executives

TMCC Seminar on Marketing for Non-Marketing Executives. The Marketing Planning Process BOT Prestigious Conference Hall 29 th June 2012 . Role of Marketing. Develop products Create motivations Image/Status Reassurance Develop Communication Messages Essence of your brand

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Brand equity marketers - PowerPoint PPT Presentation

TMCC Seminar on Marketing for Non-Marketing Executives