'Brand equity measurement system' diaporamas de présentation

CHAPTER 8: DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM

740 views • 29 slides

CHAPTER 8: DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM

CHAPTER 8: DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM. Lecturer: Md Shahedur Rahman. The New Accountability. Virtually every marketing dollar spent today must be justified as both effective and efficient in terms of “ return of marketing investment ” (ROMI). Truth !!.

1.39k views • 29 slides

CHAPTER:15 Closing Observations

CHAPTER:15 Closing Observations. Learning Objectives. Understand the six future brand imperatives Identify the ten criteria for the brand report card Outline the seven deadly sins of brand management. Strategic Brand Management Guidelines. Summary of Customer-Based Brand Equity Framework.

263 views • 26 slides

CHAPTER 8: DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM

CHAPTER 8: DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM. Krishna Unadkat MEFGI. The Brand Value Chain. Broader perspective than just the CBBE model

358 views • 14 slides