'Brand extensions' presentation slideshows

Brand extensions - PowerPoint PPT Presentation


Setting Product and Brand Strategy (Chapter 11)

Setting Product and Brand Strategy (Chapter 11)

Setting Product and Brand Strategy (Chapter 11). Consumer Goods Classification 1. Convenience goods : purchased , immediately, minimum of effort Price - ____________ Implications: readily available, many outlets, brand name, packaging, mass advertising. Consumer Goods Classification.

By Renfred
(557 views)

The Sport Product

The Sport Product

The Sport Product. Chapter 6. OBJECTIVES. To understand what is meant by a product. To appreciate the unique nature of the sport product. To become acquainted with the various product forms and the elements of product strategy. PRODUCT. Most important element of the marketing mix.

By sandra_john
(241 views)

Cross-Cultural Consumer Behavior: An International Perspective

Cross-Cultural Consumer Behavior: An International Perspective

Cross-Cultural Consumer Behavior: An International Perspective. CHAPTER THIRTEEN. Chinese Country of Origin Effect In the U.S.?. Learning Objectives. To Understand the Importance of Formulating an Appropriate Multinational or Global Marketing Strategy.

By cai
(2508 views)

M arket-Based Management, 4 th edition

M arket-Based Management, 4 th edition

M arket-Based Management, 4 th edition. Product Positioning, Branding, and Product-Line Strategies. Chapter Seven. Product Positioning, Branding, and Product Line Strategies. Chapter Seven Product Positioning and Product Positioning Strategies Product Differentiation

By blake
(238 views)

Part V

Part V

Part V. Managing Brand Offer Architecture Managing the Brand Internationaly. Managing Brand offer Architecture. Or How to signify at the same time : . a common reference of brand offerings and . how they differ from each other and . What the Brand stands for. . B2B B2C Web

By Audrey
(231 views)

Brand Extensions

Brand Extensions

Brand Extensions. Why? When? How?. What is a Brand Extension?. Established brands are assets Marketers try and leverage these assets The process of using the brand name on another product is known as extension Line Extensions (Lifebuoy Liquid Soap) Category Extensions (Nokia Laptops)

By maxima
(178 views)

Music Industry

Music Industry

Maverick Records PSE Records JMG Records Quincy Jones Movie Industry Warner Brothers Disney Actors. Music Industry. Six Flags Family Fun Center Carowinds Theme Park. Theme Parks. FM AM Country Rap Hip-hop Jazz Sirius/XM satellite radio. Radio Industry. Sundance Film Festival

By mariko
(170 views)

MK364 INTERNATIONAL ADVERTISING

MK364 INTERNATIONAL ADVERTISING

MK364 INTERNATIONAL ADVERTISING. THEME ONE:BRANDING AND MARKETING MANAGEMENT. MK364 INTERNATIONAL ADVERTISING. BRANDING AND MARKETING MANAGEMENT: BRAND ARCHICTECTURE POTENTIAL BRAND AUGMENTED BRAND BASIC BRAND TANGIBLE PRODUCT. MK364 INTERNATIONAL ADVERTISING.

By alban
(123 views)

BRAND EXTENSIONS

BRAND EXTENSIONS

BRAND EXTENSIONS. Zeenat Jabbar. Leverage the Brand. Firms are seeking to build “power” or “mega” brands that establish a broad market footprint, appealing to multiple customer segments with multiple products all underneath the brand umbrella. . UFONE. Ansoff’s Growth Share Matrix.

By kirby
(193 views)

INTERNATIONAL MARKETING MANAGEMENT

INTERNATIONAL MARKETING MANAGEMENT

INTERNATIONAL MARKETING MANAGEMENT. SESSION 15: BUILDING AN INTERNATIONAL BRAND ARCHITECTURE. 1. THE ROLE OF INTERNATIONAL BRANDING. Increased attention to brand-building - visibility - channel power - cost economies Strong brands as a valuable asset in international markets

By allene
(174 views)

The BRAND You can Trust !!

The BRAND You can Trust !!

The BRAND You can Trust !!. Why do you need a Brand ??. Branding yourself means making yourself visible. It’s all about the impression you make. Your brand is the image behind what your business believes and strives to accomplish.

By noam
(132 views)

The BRAND You can Trust !!

The BRAND You can Trust !!

The BRAND You can Trust !!. Why do you need a Brand ??. Branding yourself means making yourself visible. It’s all about the impression you make. Your brand is the image behind what your business believes and strives to accomplish.

By caroun
(128 views)

ARORA-GROUP International pvt ltd

ARORA-GROUP International pvt ltd

The group has business interests that range from branding, Devotee International Pvt. Ltd. (DIL), to advertising Arora Broadcasting Corporation Pvt. Ltd. (ABC) and Marketing, Justice Marketing Pvt Ltd. (JML). Our three growth platforms- ABC, JML, and DIL are the innovation engines through which we build world- class brand, advertising and marketing of integrated services and solution for our clients.

By arora
(195 views)

Branding Continued…

Branding Continued…

Branding Continued…. Dr. Cara Peters BADM 672D. Brand Extensions. Take equity of the brand and use it in another context Advantages: Save money, instant recognition, more easily build market share Normal new brand introduction costs: $50 million - $1 billion for a large firm

By liberty-clemons
(116 views)

Cannes vs The World Cup: A Creative Storm

Cannes vs The World Cup: A Creative Storm

A quick look at some inspirational work shown at Cannes and run during the concurrent World Cup.

By wearetable19
(1284 views)

Various types of Branding Strategies in Marketing

Various types of Branding Strategies in Marketing

To build the brand equity, you use various kinds of branding. With various marketing and branding tools your product will result in strong growth.

By tribespace
(133 views)

Brand Extensions and How They Can Benefit Your Company

Brand Extensions and How They Can Benefit Your Company

Brand extensions can help your company to grow. However, they will only have a positive impact if your product is successful. Do what you can to create a product you know your customer base will love and follow it up with marketing that will appeal to your target audience. Good luck making your brand extension work for your business. http:\/\/www.liendesign.com\/blog\/2019\/1\/6\/brand-extensions-and-how-they-can-benefit-your-company

By liendesignca
(5 views)

Brand Licensing

Brand Licensing

LicenseWorks is a full-service brand licensing agency that specialises in strategic licensing solutions for leading international brands. For over 9 years, we have been providing clients with strategic, innovative and profitable brand licensing and consulting services.

By licenseworks
(5 views)

Managing Product Extensions

Managing Product Extensions

Professor Carl Mela Marketing 460 Product Management Fuqua School of Business. Brand Management System On Building A Brand Managing Across Brands Product Lines Global Communities Summary. Managing Product Extensions. Agenda. Why Extend? Problems With Extensions When to Extend?

By schristianson
(0 views)

INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS

INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS

INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS. PREVIEW. So far... Identified and established brand positioning and values: chapters 1, 2 & 3. Planed and implemented brand marketing programs: chapters 4, 5, 6, & 7. Measured and interpreted brand performance: chapters 8, 9, & 10.

By matthewdixon
(0 views)

View Brand extensions PowerPoint (PPT) presentations online in SlideServe. SlideServe has a very huge collection of Brand extensions PowerPoint presentations. You can view or download Brand extensions presentations for your school assignment or business presentation. Browse for the presentations on every topic that you want.