100+ Brand management system PowerPoint (PPT) Presentations, Brand management system PPTs

Brand management system - PowerPoint PPT Presentation

Managing Product Extensions

Professor Carl Mela BA 460 Product Management Fuqua School of Business. Brand Management System On Building A Brand Managing Across Brands. Managing Product Extensions. Agenda. Why Extend? Problems With Extensions When to Extend? How to Extend?. Brand Extensions.

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103 views • 10 slides

Samsung Electronics

Professor Carl Mela Marketing 460 Product Management Fuqua School of Business. Brand Management System On Building A Brand Managing Across Brands. Samsung Electronics. SEC - What Happened?. 26. Sony. Japan. Consumer Electronics. 11,695. 9%. Sony Vs. Samsung. SEC What Happened.

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232 views • 8 slides

Global Branding

Professor Carl Mela BA 460 Product Management Fuqua School of Business. Brand Management System On Building A Brand Managing Across Brands. Global Branding. Agenda. Rational for Global Marketing Benefit of Global Marketing Liabilities of Global Marketing Building Global Brands.

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344 views • 8 slides

Branding Strategies

Professor Carl Mela Marketing 460 Product Management Fuqua School of Business. Brand Management System On Building A Brand Managing Across Brands Product Lines Global Communities Summary. Branding Strategies. Agenda. Brand hierarchies Sub-branding. Brand Hierarchies.

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88 views • 7 slides

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'Brand management system' diaporamas de présentation

Brand management system - PowerPoint PPT Presentation

Managing Product Extensions

Samsung Electronics

Global Branding

Branding Strategies