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Brand mix private brands - PowerPoint PPT Presentation

Creating Products and Brands for Consumers in Global Markets

Creating Products and Brands for Consumers in Global Markets. Product Components. Core Component. Packaging Component. Support Services Component. Product Component Model. SUPPORT SERVICES COMPONENT. PACKAGING COMPONENT. ? Repair and maintenance. ? Deliveries. CORE COMPONENT.

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Chapter 12

Chapter 12. Creating Products for Consumers in Global Markets. Creating Products for Consumers in Global Markets. I. Brand Strategies II. Country of Origin Effects III. Methods of Naming Brands IV. The Product Components Model. Brand Strategies. Global Brands. National Brands.

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Brand mix private brands - PowerPoint PPT Presentation

Creating Products and Brands for Consumers in Global Markets

Chapter 12