Brand sentiment - PowerPoint PPT Presentation

McKinsey quarterly: A New way to measure word-of-mouth marketing

McKinsey quarterly: A New way to measure word-of-mouth marketing. Guru Marie Palak Shwetha. Agenda. Introduction 3 Types of Word of Mouth Measuring WOM Implications of WOM Harnessing WOM. A new way to think advertising. More and more products and innovations on the market.

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360 views • 20 slides

Mitigating Risk

Mitigating Risk. Online Reputation Management. Purpose. This short course is intended for those responsible for: • Risk /Crisis Management • Corporate Affairs • Corporate Governance • Compliance • Investor and Stakeholder Relations • PR, Corporate Comms and Branding

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365 views • 17 slides

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