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Nissan

Nissan

Nissan. Campaign : Nissan GT-R and Nissan Leaf Agency : Carat Year : 2012 Source : oOh!media Objective : Drive awareness, improve brand perceptions and influence future purchase consideration Audience : People, 25-44 years Strategy : Leverage the premium airport environment to

By mareo
(562 views)

Business Model Canvas - Part 1

Business Model Canvas - Part 1

Business Model Canvas - Part 1. By Peter Baskerville. A Business Model Explains …. Business Model Canvas. Customer segments. The customers for whom the business will create value? Behaviors , demographics, attitudes Which to ignore ? Trying to serve everyone – you serve no one

By jprater
(6 views)

Regional Branding Issues  and Successful Strategic Guidelines

Regional Branding Issues and Successful Strategic Guidelines

Regional Branding Issues and Successful Strategic Guidelines. 25, April, 2013. Korea Productivity Center Director Sang Min Baek E-mail: smbaek@kpc.or.kr. Introduction of Presenter. Working at Korea Productivity Center

By trohrer
(7 views)


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Brand and Brand Management

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BRAND. is a classic brand well-known all over the world. Its LOGO has changed shape and colour in the long run, however keeping the founder’s name. THE STORY SO FAR…

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BRAND

TV easy. BRAND. “TV easy has revolutionalised the TV listings market with its ease of use in a bright fun-packed modern format.”. KEY FACTS Circulation: 168,929 Readership: 379,000 Frequency: Weekly On Sale: Tuesday Price: 49p DEMOGRAPHICS Median Age: 41 ABC1: 41%

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