Brand status - PowerPoint PPT Presentation
Nissan
Nissan. Campaign : Nissan GT-R and Nissan Leaf Agency : Carat Year : 2012 Source : oOh!media Objective : Drive awareness, improve brand perceptions and influence future purchase consideration Audience : People, 25-44 years Strategy : Leverage the premium airport environment to
By mareo
Business Model Canvas - Part 1
Business Model Canvas - Part 1. By Peter Baskerville. A Business Model Explains …. Business Model Canvas. Customer segments. The customers for whom the business will create value? Behaviors , demographics, attitudes Which to ignore ? Trying to serve everyone – you serve no one
By jprater
Regional Branding Issues and Successful Strategic Guidelines
Regional Branding Issues and Successful Strategic Guidelines. 25, April, 2013. Korea Productivity Center Director Sang Min Baek E-mail: smbaek@kpc.or.kr. Introduction of Presenter. Working at Korea Productivity Center
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TV easy. BRAND. “TV easy has revolutionalised the TV listings market with its ease of use in a bright fun-packed modern format.”. KEY FACTS Circulation: 168,929 Readership: 379,000 Frequency: Weekly On Sale: Tuesday Price: 49p DEMOGRAPHICS Median Age: 41 ABC1: 41%