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Broad product market - PowerPoint PPT Presentation

Chapter 3: Focusing Marketing Strategy with Segmentation and Positioning

Chapter 3: Focusing Marketing Strategy with Segmentation and Positioning. Narrowing down to focused strategy with screening criteria. Customers. S. W. O. T. Segmentation & Targeting. Product. Place. Company. Target Market. Differentiation & Positioning. Price. Promo.

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Broad product market - PowerPoint PPT Presentation

Chapter 3: Focusing Marketing Strategy with Segmentation and Positioning