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An Introduction to Integrated Marketing Communications

An Introduction to Integrated Marketing Communications

An Introduction to Integrated Marketing Communications. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin. The Growth of Advertising and Promotion. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin. Point of Purchase. Publicity. Public Relations. Packaging.

By jela
(139 views)

BRAND MANAGEMENT

BRAND MANAGEMENT

BRAND MANAGEMENT. H S MUKERJEE. SYLLABUS. Unit 1: Brands versus products, what can and cannot be branded, branding challenges and opportunities; Customer based brand equity, sources of brand equity, Aakers model of measuring brand equity, building a strong brand.

By wesley-acosta
(792 views)

Brand Personality and Lifestyles

Brand Personality and Lifestyles

Brand Personality and Lifestyles. Cooper McCabe and Jackie Martinez. Brand Personality. The set of traits people attribute or associate to a product as if it were a person Brand personality can build brand equity Examples: Apple, Trader Joe’s

By maris-holcomb
(363 views)

Various types of Branding Strategies in Marketing

Various types of Branding Strategies in Marketing

To build the brand equity, you use various kinds of branding. With various marketing and branding tools your product will result in strong growth.

By tribespace
(175 views)

Social Media For Branding

Social Media For Branding

Social Media For Branding. Index. Social Media For Branding 9 Benefits of Social Media for Branding 1. Building Brand Awareness 2. Build Brand Equity 3. Humanise Your Brand 4. Stay Top of Mind 5. Establish Brand as an Authority 6. Reputation Management 7. Boost Customer Engagement

By holte
(0 views)

CHAPTER 7:  LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY

CHAPTER 7: LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY

CHAPTER 7: LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY. Krishna Unadkat MEFGI. Figure 2-9 Building Customer-Based Brand Equity BRAND BUILDING TOOLS AND OBJECTIVES CONSUMER KNOWLEDGE EFFECTS BRANDING BENEFITS . Choosing Brand Elements

By pettersond
(2 views)

CHAPTER 7:  LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY

CHAPTER 7: LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY

CHAPTER 7: LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY. Lecture 12. Figure 2-9 Building Customer-Based Brand Equity BRAND BUILDING TOOLS AND OBJECTIVES CONSUMER KNOWLEDGE EFFECTS BRANDING BENEFITS . Choosing Brand Elements

By rtroutman
(4 views)


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