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Building profitable customer relationships - PowerPoint PPT Presentation

Marketing: Managing Profitable Customer Relationships

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Marketing in a Changing World

Marketing in a Changing World. Muhammad Imran Wazir. What is Marketing?. Marketing is the delivery of customer satisfaction at a profit. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.

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Building profitable customer relationships - PowerPoint PPT Presentation

Marketing: Managing Profitable Customer Relationships

Marketing in a Changing World