'Bundle pricing' diaporamas de présentation

Marketing Essentials

Marketing Essentials. n Chapter 26 Pricing Strategies. Section 26.2 Setting Prices. SECTION 26.2. Setting Prices. What You'll Learn. The various pricing techniques The steps in setting prices. SECTION 26.2. Setting Prices. Why It's Important.

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Chapter Fifteen

PRIDE HUGHES KAPOOR INTRODUCTION TO BUSINESS ELEVENTH EDITION. Chapter Fifteen. Creating and Pricing Products That Satisfy Customers. 15 | 1. Learning Objectives. Explain what a product is and how products are classified

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UNSATISFIED NEEDS

UNSATISFIED NEEDS. DESIRE. ABILITY. COMMUNICATE. EXCHANGE. Controllable factors . SOLVE. Marketing Problem. Tangible. Intangible. P roducts. Answer: A product is an item that satisfies a consumer demands. Question: What is a product?. Memorable, Distinctive and Positive.

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Pricing Strategies

Pricing Strategies. Chapter: 11 Lec : 8a. New Product Pricing Strategies. Prices change as the product passes through its lifecycle Market- Skimming Pricing Market Penetration Pricing. New Product Pricing Strategies. Market-skimming pricing

639 views • 17 slides

Customer Relationship Management: A Database Approach

MARK 7397 Spring 2007. Customer Relationship Management: A Database Approach. Class 8. James D. Hess C.T. Bauer Professor of Marketing Science 375H Melcher Hall jhess@uh.edu 713 743-4175. Up-Sell and Cross-Sell.

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PRICING STRATEGIES

734 views • 12 slides