'Business markets' diaporamas de présentation

Hilkka Jankkila, Principal Lecturer, ROVANIEMI POLYTECHNIC, School of Forestry and Rural Industries

Hilkka Jankkila, Principal Lecturer, ROVANIEMI POLYTECHNIC, School of Forestry and Rural Industries. Lectures = basic concepts and processes of Marketing ( 3 x 3 h ) Product development ( 1 x 3 h ) Quality management ( 1 x 3 h ) Group working with practices ( 10 h )

1.37k views • 101 slides

Principles of Marketing

7. Principles of Marketing. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Learning Objectives. After studying this chapter, you should be able to: Define the three steps of target marketing: market segmentation, target marketing, and market positioning

1.02k views • 60 slides

Principles of Marketing

7. Principles of Marketing. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Learning Objectives. After studying this chapter, you should be able to: Define the three steps of target marketing: market segmentation, target marketing, and market positioning

973 views • 60 slides

Segmenting and Targeting Markets Positioning Products

Segmenting and Targeting Markets Positioning Products. Key Concepts. RELATIONSHIP AMONG SEGMENTATION, TARGETING, & POSITIONING. THE BASIS OF DEVELOPING MARKETING STRATEGY. KEY CONCEPTS - STP.

879 views • 55 slides

Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers

6. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers. ROAD MAP: Previewing the Concepts. Define the three steps of target marketing: market segmentation, market targeting, and market positioning.

1.18k views • 44 slides

Sales Promotion, Point-of-Purchase Advertising, and Support Media

709 views • 38 slides

Chapter 9

Chapter 9. Communicating the offer. Lecture objectives. Understand the primary role of marketing communication in communicating the hospitality offer Explain the marketing communication process Evaluate each element of the hospitality communication mix

478 views • 36 slides

Chapter Six

Chapter Six. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers. Define the three steps of target marketing: market segmentation, market targeting, and market positioning.

606 views • 32 slides

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

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Distribution Strategy

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Buying/Upgrading a Computer: What You Need as a Student at UCSF

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Electronic Commerce Transactions

Electronic Commerce Transactions. Week 11. Objectives. What is e-commerce Implementing transactions over the internet Managing security risk Tools for implementing e-commerce Consumer and business markets for e-commerce. What is e-commerce.

257 views • 24 slides

UNIVERSITY OF ECONOMICS IN BRATISLAVA, SLOVAK REPUBLIC

346 views • 21 slides

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CHAPTER 6 Business-to-Business Markets: How & Why Organizations Buy

M A R K E T I N G. Real People, Real Choices. CHAPTER 6 Business-to-Business Markets: How & Why Organizations Buy. Chapter Objectives. Describe the general characteristics of business-to-business markets Explain the unique characteristics of business demand

397 views • 18 slides

BUS205 Marketing Management

BUS205 Marketing Management. Course Introduction/Overview. Agenda. General Course Information Instructor & Students Introduction Course Overview & Objectives Course Format & Evaluation Group Project. General Course Information. Course Name: Marketing Management

646 views • 16 slides

281 views • 16 slides

Management at BHL

320 views • 16 slides

Business Markets and Business Buyer Behaviour

Business Markets and Business Buyer Behaviour. Chapter 8 PowerPoint slides Express version Instructor name Course name School name Date. Principles of Marketing, Sixth Canadian Edition. After studying this chapter, you should be able to:

610 views • 10 slides

Chapter 6

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 6. Business Markets and Business Buyer Behavior.

1.37k views • 9 slides