'Buyer decision process' diaporamas de présentation

Consumer behavior

Consumer behavior. ICRI, Mumbai. What is Consumer Behaviour ?. Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions. CUSTOMER VS. CONSUMER BEHAVIOR.

1.72k views • 37 slides

Consumer Behavior & Psychology

Consumer Behavior & Psychology. Definition. Consumer buyer behavior refers to the buying behavior of final consumers- individuals and households that buy goods for consumption- Kotler All these final consumers make up the consumer market. Model of Consumer Behaviour.

1.82k views • 24 slides

CHAPTER 3

CHAPTER 3. Consumer Markets and Consumer Buyer Behavior Objective : exploring the dynamics of consumer behavior and the consumer market. Consumer Buying Behavior.

447 views • 24 slides

Consumer Markets and Consumer Buyer Behavior

1.02k views • 20 slides

Consumer Behavior

599 views • 10 slides