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Chapter 16

Chapter 16

Chapter 16. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation. Figure 16.1 Relationship of Frequency Distribution, Hypothesis Testing, and Cross-Tabulation to the Previous Chapters and the Marketing Research Process. Focus of This Chapter. Relationship to

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The Chi Square statistic tests :

The Chi Square statistic tests :

The Chi Square statistic tests :. Whether the difference between what you observe and what chance would predict is due to sampling error. The greater the deviation of what we observe to what we would expect by chance, the greater the probability that the difference is NOT due to chance.

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IS 310 Business Statistics CSU Long Beach

IS 310 Business Statistics CSU Long Beach

IS 310 Business Statistics CSU Long Beach. Hypothesis Testing. What is a Hypothesis? A statement about population that may or may not be true. Examples: O The average nicotine content of a new brand of cigarette is 0.05 milligrams. O The average life of a new battery is over 72 months.

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IS 310 Business Statistics CSU Long Beach

IS 310 Business Statistics CSU Long Beach

IS 310 Business Statistics CSU Long Beach. Hypothesis Testing. What is a Hypothesis? A statement about population that may or may not be true. Examples: O The average nicotine content of a new brand of cigarette is 0.05 milligrams. O The average life of a new battery is over 72 months.

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Chi-Square test

Chi-Square test

Presentation 12. Chi-Square test. What does it mean for two categorical variables to be related?. Remember that Chi-Square is used to test for a relationship between 2 Categorical variables. Ho: There is no relationship between the variables.

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