'Captive product pricing' diaporamas de présentation

Captive product pricing - PowerPoint PPT Presentation

5-minute opener

5-minute opener

5-minute opener. In response to increased costs and expenses, what 3 pricing options might a business consider to maintain its profit margins?. Chapter 26 Pricing Strategies. Section 26.1 Basic Pricing Policies Section 26.2 Strategies in the Pricing Process. Key Terms markup pricing

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788 views • 61 slides
Chapter 26 Pricing Strategies

Chapter 26 Pricing Strategies

Chapter 26 Pricing Strategies. Section 26.1 Basic Pricing Policies Section 26.2 Strategies in the Pricing Process. Key Terms markup pricing cost-plus pricing one-price policy flexible-price policy skimming pricing penetration pricing. Basic Pricing Policies. Objectives

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1.27k views • 59 slides
Chapter 26 Pricing Strategies

Chapter 26 Pricing Strategies

Chapter 26 Pricing Strategies. Section 26.1 Basic Pricing Policies Section 26.2 Strategies in the Pricing Process. Key Terms markup pricing cost-plus pricing one-price policy flexible-price policy skimming pricing penetration pricing. Basic Pricing Policies. Objectives

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536 views • 51 slides
MARKETING MANAGEMENT

MARKETING MANAGEMENT

MARKETING MANAGEMENT. 14 Developing Pricing Strategies and Programs. What is Price?. Price : is the sum of all values that consumers exchange for the benefits of having or using the product or service. Rent Tuition Fare Rate Commission Wage. Price has many names:. Fee Dues Interest

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736 views • 39 slides
Pricing Considerations and Strategies

Pricing Considerations and Strategies

9. Pricing Considerations and Strategies. ROAD MAP: Previewing the Concepts. Identify and explain the external and internal factors affecting a firm's pricing decisions. Contrast the three general approaches to setting prices.

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558 views • 38 slides
Chapter 13

Chapter 13

Chapter 13. Designing Pricing Strategies and Programs. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Understand how companies price a new good or service. Identify how prices can be adapted to meet varying circumstances.

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246 views • 24 slides
Pricing: A Strategy Marketing Decision

Pricing: A Strategy Marketing Decision

Pricing: A Strategy Marketing Decision. With Duane Weaver. OUTLINE. What is Price? Factors to consider when setting prices Value Based Cost Based Target Profit Based Price and Demand (Elasticity) Market Structure and Pricing Strategic Pricing Decisions Public Policy and Pricing.

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401 views • 19 slides

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