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Census 2000 questions - PowerPoint PPT Presentation

Elements of Consumer Behavior, and Defining the Market Hierarchy

Elements of Consumer Behavior, and Defining the Market Hierarchy. BA396 Supplement. Need Recognition. Information Search. Information Evaluation. Purchase Decision. Post-purchase Attitude Formation. Consumer Behavior. EKB Model. Need Recognition. Information Search.

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Census 2000 questions - PowerPoint PPT Presentation

Elements of Consumer Behavior, and Defining the Market Hierarchy