Central route processing - PowerPoint PPT Presentation

AP Psychology

AP Psychology . Unit 1 Introduction and Social Psychology. Good Afternoon. Find your seat. Seating chart at table by front door. Please fill out your information half sheets at your desk while I take attendance. . What do you know about me?. How old do you think I am? Am I married?

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Elaboration Likelihood Model (ELM)

Elaboration Likelihood Model (ELM). Goal = to change attitudes toward a specific behavior in order to ultimately change the behavior Attitude formation occurs through one of 2 cognitive pathways: Central Route Peripheral Route. Elaboration Likelihood Model (ELM). Routes of Processing.

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2.38k views • 25 slides

Communcation Theory sampler

Communcation Theory sampler. SmCRe. Source Message Channel Receivers Environment Why are these variables important?. Communication is…. Pervasive--meaning people are looking for a meaning, even when a message is not deliberately sent Amoral—ethically neutral

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