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Cerebral activities - PowerPoint PPT Presentation

Market Segmentation & Clustering

Market Segmentation & Clustering. ArkLeisure. Why should we segment a market?. In our view a segmentation Is not simply a classification of people It should help in understanding their behaviour It should identify distinct customer groups in terms of: what each segment is looking for

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Cerebral activities - PowerPoint PPT Presentation

Market Segmentation &amp; Clustering

Market Segmentation & Clustering