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Changing marketing - PowerPoint PPT Presentation

Marketing3 Presentation

This is a presentation Alain Thys gave at the Marketing 3 conference on Nov 29, 2007. For more on this topic, check out http://blog.futurelab.net

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2.52k views • 68 slides

Chapter 4: Evaluating Opportunities in the Changing Marketing Environment

Chapter 4: Evaluating Opportunities in the Changing Marketing Environment. 1. Know the variables that shape the environment of marketing strategy planning. 2. Understand why company objectives are important in guiding marketing strategy planning.

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320 views • 17 slides

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Changing marketing - PowerPoint PPT Presentation

Marketing3 Presentation

Chapter 4: Evaluating Opportunities in the Changing Marketing Environment