Channel conflicts - PowerPoint PPT Presentation

Chapter 3 Retailing in Electronic Commerce (E-Tailing)

Chapter 3 Retailing in Electronic Commerce (E-Tailing). Learning Objectives. Define and describe the primary business models of electronic retailing (“e-tailing”) Discuss various e-tail consumer aids, including comparison-shopping aids

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Market Channels and Value Networks

Market Channels and Value Networks. Arild Aspelund IØT, NTNU. Outline. What are Market Channels? What does a market channel look like and how can you design and manage it for your purposes Some typical examples of problems and conflict in market channel management Value Networks.

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187 views • 15 slides

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