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Helge Holbæk-Hanssen and Knut-Arne Futsæter EMRO, Tallinn 2006

Helge Holbæk-Hanssen and Knut-Arne Futsæter EMRO, Tallinn 2006

From circulation to multimedia in Norway. Helge Holbæk-Hanssen and Knut-Arne Futsæter EMRO, Tallinn 2006. Agenda. 1. Introduction 2. More frequent and detailed reporting of readership figures 3. The Norwegian discussion 4. Circulation, readership and media houses 5. What did we learn?.

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396 views • 29 slides
Advertising Media

Advertising Media

Advertising Media. Advertising. Is any paid form of non-personal promotion of ideas, goods, and services by an identified sponsor. Its purpose is to present a message that encourages the customer to buy the product, use the services, or to accept the idea.

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584 views • 21 slides
It’s In The Bag

It’s In The Bag

It’s In The Bag. Preschool Outreach Plus Rapides Parish Library Alexandria, LA. POP Circulation Figures. 82,998. 78,104. 1997 - 2008. 73,225. 65,786. 55,740. 50,950. 42,762. 42,061. 41,945. 29,408. 23,243. 9,999. In The Beginning…. Noticed fewer children in the library

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207 views • 18 slides
It’s In The Bag

It’s In The Bag

It’s In The Bag. Preschool Outreach Plus Rapides Parish Library Alexandria, LA. POP Circulation Figures. 1997 - 2006. 73,225. 65,786. 55,740. 50,950. 42,762. 42,061. 41,945. 29,408. 23,243. 9,999. In The Beginning…. Noticed fewer children in the library

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258 views • 14 slides
Ch. 4. Basic Measurements and Calculations

Ch. 4. Basic Measurements and Calculations

Ch. 4. Basic Measurements and Calculations. Highlights: Method of Measurement Name of a company or organization that presents the measurement data. I. Audience Measurement for each medium. National TV: people’s meter (w/ 5,000 homes) Nielsen Media Research

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149 views • 12 slides

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