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Closure principle - PowerPoint PPT Presentation

Class 5 Consumer Perception

Class 5 Consumer Perception. CA 2018 Consumer Insight A.Kwanta Sirivajjanangkul A.Panitta Kanchanavasita Albert Laurence School of Communication Arts Department of Advertising 2013. Consumers as Individuals. Consumers as Individuals. Consumer Perception. Chapter outline.

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VISUAL PERCEPTION 1

VISUAL PERCEPTION 1. 2. THE PERCEPTIVE PRINCIPLES. Developed by the German school called Gestalt Psychology The relation between the figure and the background Termination or closure principle Other perceptive principles. The relationship between figure and background.

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Closure principle - PowerPoint PPT Presentation

Class 5 Consumer Perception

VISUAL PERCEPTION 1