Coding units - PowerPoint PPT Presentation

Sampling and Units of Analysis

Sampling and Units of Analysis. Making the Basic Decisions for a Content Analysis Project. Basic Considerations. Content analysis requires sufficient data desired content may be scattered thinly analysis may require large volume of data Absence is as important as presence

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370 views • 11 slides

Quantitative Text Analysis

Quantitative Text Analysis. Content and Interaction Analyses. Do male or female characters on cartoons have greater amounts of speaking time?. What types of utterances most often follow an interruption?.

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166 views • 7 slides

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