'Cognitive impact' diaporamas de présentation

How Advertising Works

How Advertising Works. Part 2: Planning and Strategy Chapter 4. Key Points. Explain three Models of Advertising Effects to show how brand advertising works List the six key effects that govern consumer response to advertising messages. AIDA (attention, interest, desire, action)

781 views • 20 slides

IAM iam2009.pbworks

IAM http://iam2009.pbworks.com. Electronic Resources. Research. Practice. Evaluation? Information Assessment Method. I nformation A ssessment M ethod (IAM). Main Purpose of IAM. Systematic & comprehensive assessment of clinical information relevance cognitive impact use

333 views • 20 slides

CHILDREN AT WAR

456 views • 19 slides

Construct Validity

Construct Validity. PUSH. CONSTRUCT VALIDITY Factor analysis: Bivariate correlations. CONSTRUCT VALIDITY Factor analysis (Principal component analysis). Best solution = 8 factors Practice Improvement Learning* Reassurance, Confirmation Recall Frustration not enough info

215 views • 5 slides