Commercial ads - PowerPoint PPT Presentation

Reading: Advertisements 1 st Period

Reading: Advertisements 1 st Period. 南京五中黄祖明方玉勇. learn more about ads. Lead-in: What kind of product or service is being advertised?. Water protection. Sales of Coco Cola. Which ad do you like and why?. Fast-reading. 1 What do advertisements encourage people to do?

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Advertising : Meaning, scope and functions

Chapter = 3. Advertising : Meaning, scope and functions . Meaning of Advertising. Philip Kotler says “Advertising is non-personal form of communication conducted through paid media under clear sponsorship”. Features of Advertising. Paid form Non – Personal Identified sponsor Any Form

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2.16k views • 12 slides

Bing IMC

Bing IMC. John Abrams, Hayley Cornwall, Caitlin Green, Bryn Hastings, Trevor Henderson, Michael Stroup. Overall Approach. Microsoft spent $100 million on Integrated Marketing Campaign to introduce the Bing search engine Aimed to influence first adopters and opinion leaders

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299 views • 8 slides

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