Comparative scales - PowerPoint PPT Presentation

Things to Think About When You Want To Do a Survey

Things to Think About When You Want To Do a Survey. What do you want to know? How can you find out what you need to know? Similar/same surveys Can help in design Can help validate your results May obviate the need for the study How best to reach people at JMU?.

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Scaling Methods

Scaling Methods. Scaling Methods. Two types of scales Comparative Scales Compare one object with another Non-comparative scales Evaluate each object independently. Comparative Scales. Comparative scales. Shows relative importance between two objects

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631 views • 18 slides

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