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Media Planning, Objectives, and Strategy for Advertising and Promoting the Brand

Chapter 14. Media Planning, Objectives, and Strategy for Advertising and Promoting the Brand. Measured and Unmeasured Media. Measured Media. Unmeasured Media. Television Radio Newspapers Magazines The Internet Outdoor media. Direct mail Promotion Co-op Couponing Catalogs

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Concentrated media buys - PowerPoint PPT Presentation

Media Planning, Objectives, and Strategy for Advertising and Promoting the Brand