'Consumer decision process' diaporamas de présentation

Launch your PollEV session: Text : UWMBUSINESS to 37607

615 views • 61 slides

Consumer Behavior: How and Why People Buy

Consumer Behavior: How and Why People Buy. Chapter Objectives. Define consumer behavior explain why consumers buy what they buy Explain the prepurchase , purchase , and postpurchase activities that consumers engage in when making decisions

577 views • 57 slides

S.T.I.

507 views • 38 slides

Chapter 7

Chapter 7. RETAIL MANAGEMENT: A STRATEGIC APPROACH , 10th Edition. Identifying and Understanding Consumers. BERMAN EVANS. Chapter Objectives. To discuss why it is important for a retailer to properly identify, understand, and appeal to its customers

1.01k views • 29 slides

The Consumer Audience

The Consumer Audience. Part 2: Planning and Strategy Chapter 5. Key Points. Assess cultural and social influences on consumer responses Demonstrate how psychological influences motivate customers Explain the behavioral characteristics that describe consumer responses

494 views • 27 slides

Chapter 7

Chapter 7. RETAIL MANAGEMENT: A STRATEGIC APPROACH , 10th Edition. Identifying and Understanding Consumers. BERMAN EVANS. Figure 7-1: What Makes Retail Shoppers Tick. Demographics consumer data that is objective, quantifiable, easily identifiable, measurable. Lifestyles

389 views • 27 slides

MKTG

570 views • 26 slides

Consumer Behavior

Consumer Behavior. By Suwattana Sawatasuk. Consumer Behavior. Processes a consumer uses to make purchase decisions , as well as to use and dispose of purchased goods or services ; also includes factors that influence purchase decisions and product use How - consumers make purchase decisions

317 views • 25 slides

Chapter 5 Consumer Behavior

Chapter 5 Consumer Behavior. Objectives. Differentiate between customer behavior and consumer behavior. Explain how marketers classify behavioral influences on consumer decisions. Describe cultural, group, and family influences on consumer behavior.

700 views • 23 slides

The Consumer Audience

The Consumer Audience. Part 2: Planning and Strategy Chapter 5. Need recognition Information search Evaluation of alternatives Purchase decision Postpurchase evaluation. The consumer recognizes the need for a product Advertising should activate or stimulate this need.

312 views • 21 slides

Principles of Marketing BA 3365 Section 006 Consumer Behavior

Principles of Marketing BA 3365 Section 006 Consumer Behavior. Professor Andrei Strijnev The University of Texas at Dallas Fall 2005. 5. CONSUMER BEHAVIOR. C HAPTER. AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:. Outline the stages in the consumer decision process.

351 views • 21 slides

Chapter 1

Chapter 1. Consumer Behavior and Marketing Strategy. The Nature of Consumer Behavior.

194 views • 18 slides

Ch. 3: Organizational Buying and Buying Behavior

Ch. 3: Organizational Buying and Buying Behavior. Need Recognition. Information Search. Evaluation of Alternatives. Purchase Decision. Post Purchase Behavior. Consumer Decision Process. The Buying Center. External Factors. Independent standards-setting organizations.

1.12k views • 17 slides

Evaluating and Selecting Alternatives

909 views • 13 slides

4550 Consumer Processing: Models of Consumer Response

296 views • 13 slides

ANALYZE A RECENT PURCHASE / TUTORIALOUTLET DOT COM

Write a 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision. Base your review on the following six steps in the consumer decision process: Problem recognition Information search Alternative evaluation Purchase Use Evaluation

39 views • 3 slides