Consumer recognition - PowerPoint PPT Presentation

Application The Gathering (ATG)

Application The Gathering (ATG). The thing that you’ve imagined!. [ Incredibles ] Kwong Tsz Ying, Olivia Jeong Seokwon Yoo Suhyun. Contents. Prototype Concept Feasibility. ATG. Lists. You’ve just bought ‘Café Americano’!!!. Price: 3,800 Won Where: Starbucks in 센텀시티 Rating:

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387 views • 25 slides

Some Branding Strategies

Some Branding Strategies. Branding Strategy. Leveraging the power of the brand name to cover the market more effectively Brand associations Why do we do it? Phenomenally expensive to create and promote a new brand name (at least 100 – 150 million dollars) Too many brands out there

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765 views • 14 slides

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