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Consumer Conundrum: Do They Like Big, One-Off Discounts or Low Prices Daily?

The middle class is the driving force of any economy in the world. Many people often see the most affluent as the most influential in the financial bracket of society, but that is misleading. Collectively, the middle class spends the most money, has considerable political swing and usually a focal point for advertisers. Nonetheless, they are still part of an entire spectrum that includes the high and lower classes.

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