'Consumer sales promotion' diaporamas de présentation

Consumer sales promotion - PowerPoint PPT Presentation

Designed by Eric Brengle B-books, Ltd.

Designed by Eric Brengle B-books, Ltd.

9. Marketing Lamb, Hair, McDaniel. Designed by Eric Brengle B-books, Ltd. Prepared by Deborah Baker Texas Christian University. Sales Promotion and Personal Selling. CHAPTER 16. Sales Promotion. LO I. Define and state the objectives of sales promotion. Sales Promotion.

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903 views • 54 slides
Sales Promotion and Personal Selling

Sales Promotion and Personal Selling

Sales Promotion and Personal Selling. Chapter 16. Prepared by Deborah Baker Texas Christian University. Learning Objectives. 1. Define and state the objectives of sales promotion. 2. Discuss the most common forms of consumer sales promotion.

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1.02k views • 52 slides
MKTG

MKTG

MKTG. Lamb, Hair, McDaniel 2007-2008. 16. CHAPTER. Sales Promotion and Personal Selling. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. Learning Outcomes. Define and state the objectives of sales promotion

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682 views • 46 slides
Sales Promotion and Personal Selling

Sales Promotion and Personal Selling

Sales Promotion and Personal Selling. Objectives. Define and state the objectives of sales promotion. Discuss the most common forms of consumer sales promotion. List the most common forms of trade sales promotion. Describe personal selling.

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884 views • 42 slides
MKTG

MKTG

MKTG. Lamb, Hair, McDaniel 2008-2009. 16. CHAPTER. Sales Promotion and Personal Selling. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. Learning Outcomes. Define and state the objectives of sales promotion

★ ★ ★ ★ ★

538 views • 40 slides
MKTG

MKTG

MKTG. Lamb, Hair, McDaniel 2008-2009. 16. CHAPTER. Sales Promotion and Personal Selling. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. Learning Outcomes. Define and state the objectives of sales promotion

★ ★ ★ ★ ★

404 views • 40 slides
MKTG

MKTG

MKTG. Lamb, Hair, McDaniel 2007-2008. 16. CHAPTER. Sales Promotion and Personal Selling. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University.

★ ★ ★ ★ ★

551 views • 39 slides
Promotion and Promotional Mix

Promotion and Promotional Mix

Key Terms promotion advertising direct marketing sales promotion public relations promotional mix product life cycle brand positioning. Promotion and Promotional Mix. Objectives Explain the role of promotion in business and marketing Identify the various types of promotion

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714 views • 17 slides
Promotion and Promotional Mix

Promotion and Promotional Mix

Key Terms promotion advertising direct marketing sales promotion public relations promotional mix product life cycle brand positioning. Promotion and Promotional Mix. Objectives Explain the role of promotion in business and marketing Identify the various types of promotion

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686 views • 17 slides
International Publicity, Public Relations, and Sales Promotion Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Publicity, Public Relations, and Sales Promotion Strategies. Dana-Nicoleta Lascu Chapter 14. Chapter Objectives. Provide an overview of international publicity and the public relations activities that can be used to influence it

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186 views • 17 slides

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