'Consumer sales promotions' diaporamas de présentation

Week 8 Chapter 9: Promotion

Week 8 Chapter 9: Promotion. Chapter 9: Promotion. Learning objectives: explain promotion and its role in the marketing mix understand the IMC approach to marketing promotion and the major elements of the promotion mix

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Sales Promotion

Sales Promotion.

1.02k views • 35 slides

Marketing Ch 19

472 views • 32 slides

?ntroduction to Business 2 BUS 102

?ntroduction to Business 2 BUS 102. Erlan Bakiev, Ph. D. Promotional Strategies. What Is Promotion?. Promotional Strategy. Direct Interaction. Indirect Communication. Promotional Goals. Product Variables. Promotional Mix. Promotional Goals. Inform. Persuade. Remind. Attract New

579 views • 28 slides

Sales Promotion

536 views • 27 slides

Setting the Promotional Budget

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