'Content initiatives' diaporamas de présentation

Converged Media Success: Setting the Stage with Content Strategy

Content marketing and converged media: setting strategy, gauging maturity and preparing for converged media workflows. Rebecca Lieb's keynote from Spredfast Social Summit 2012

2.33k views • 56 slides

[Slides] A Culture of Content by Altimeter Group

Slides for Altimeter's webinar: A Culture of Content. Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-a-culture-of-content-by-altimeter-group. Description: When content becomes an ingrained part of an organization's culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. In this 1-hour webinar, learn how companies evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization. Rebecca Lieb and Jessica Groopman share findings and recommendations from their report, Culture of Content. Download the report at: pages.altimetergroup.com/culture-of-content-report.html

534 views • 49 slides

Culture of Content Webinar

687 views • 49 slides

Rebalance for Content, The New Marketing Equation

Keynote from the Content Marketing Strategies Conference, Berkeley May 8, 2012

493 views • 46 slides

Content Marketing Mistakes Made in 2015

Bring in the new year with Kissmetrics: Mistakes Made in 2015 and ways to improve next year.

382 views • 29 slides