'Content marketing goals' diaporamas de présentation

Presentation Overview

823 views • 45 slides

Top B2B Content Marketing Benchmarks and trends for 2015

In 2013, content marketing was seen as a process of creating and distributing content to potential and real customers. However, this year, the definition has become broadened with a major emphasis on strategic content marketing, valuable and engaging content to a defined and targeted audience. With this definition, 86% of B2B are using content marketing strategically while 14% are not.

775 views • 12 slides