'Content marketing important' diaporamas de présentation

How To Create Content That Converts

http://www.b2bmarketinginsider.com/content-marketing/create-content-converts-slides ? Today I will be presenting to some amazing folks at the Chicago Business Marketing Association. The topic is "How To Create Content That Converts." But here's the simple secret: You have to earn conversions! The best way to create content that converts is to start by creating content people actually want to read. You don't need a whole bunch of new resources. You just have to stop creating content that doesn't convert because no one wants to read it. Stop creating content that tries to convert and create content that people actually want. Then you can figure out the best way to convert them. In The 2014 Content Marketing Imperative, I shared some amazing statistics that show that "content marketing is like sex" (Joe Pulizzi said it, not me): Everyone is doing it. But no one is very good at it. Why? Because we are trying too hard to convert and not trying hard enough to make our buyers happy. If we focus on them and their needs, we can earn the right to convert them. You may not get it perfectly right the first time. But if you keep creating content that people want to read, then you can test and learn what works. This is the main point of my presentation today. We haven't figured it all out yet. But we're going to continue testing ways to earn our audience's attention through helpful content and how best to gain their trust. You can see the slides here and please let me know what you think in the comments below. And follow me @BrennerMichael

2.41k views • 53 slides

When are we gonna atop creating so much crappy content? When are we gonna realize that the world has changed. When are we gonna start creating content our audiences actually want? I realize that some marketing leaders are claiming to consider content marketing over advertising. but we have a long way to go before we start seeing more branded content that is actually helpful to our target audience. I keep asking "why do we create so much self-serving and ineffective content?" I think it's easy to blame it on our bosses or the non-marketers who "don't get it." But it's up to us to stand up to our sales and executive colleagues. We need to challenge the status quo. We need to use data-driven insights and business results to show that acting like a publisher will bring more prospects to know, like and trust us enough to buy from us. So today, I am presenting to a couple hundred of our B2B Marketing colleagues at FWD:B2B. My message: It's time to start acting like a publisher. That means: Create great content AND delivering business results in the form of more customers, revenue and marketing efficiency. Treat content like an asset that needs to be managed and produce a return on investment Create a brand newsroom, content team, publishing group. Whatever you call it, these need to be people with the skills to create great content that moves through the social web and is free of brand promotion. Measure results in the form of business metrics, not marketing speak Work with publishers resources to create great content Consider news, entertainment, and emotional storytelling For more details on how to do it, check out 8 Steps To Become A Brand Publisher. Check out my slides below and let me know what you think in the comments below. Please follow along on Twitter, LinkedIn, Facebook and Google or Subscribe to the B2B Marketing Insider Blog for regular updates.

1.53k views • 44 slides

8 Steps To Brand Publishing - CMO Summit

The emergence of the internet, social media and mobile connectivity has driven massive changes in the way customers access the information they need to make a decision. Brand publishing is one way businesses can break through the clutter and get ahead of the competition.

1.75k views • 35 slides

Content Marketing: Moving From the 'Why?' to the 'How?'

The internet, social technologies and mobile accessibility have increased the amount of information has created a battle for customer attention. To succeed, brands must become like publishers, create content destinations (or hubs) to become a primary source of information for their customers. In this presentation, I explain why you need to create a content hub, what metrics will help you sell it in and also how to create one in a few simple steps.

2.09k views • 23 slides

How Does Content Marketing Promote Lead Generation

When itu2019s the digital age and competition is ever growing, it is very crucial for your marketing tactics to differentiate from others and provide a niche solution for your audience.

153 views • 15 slides

WHY AMPLE OF CONTENT WITH GIRAFE IS REQUIRED FOR SEO?

Content marketing with Girafe helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only are you working to build trust and relationships, but you are also encourage conversions by giving consumers the information they need to make an educated purchasing decision

108 views • 9 slides

content marketing agency in portland

It is defined as the strategic marketing approach that focuses on distributing and creating relevant, valuable, unique and consistent content to attract the audience that is also used by the best Portland SEO expert.

25 views • 2 slides