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Content Marketing Software RFP: A Framework to Determine Marketer Needs & Solicit Proposals

Content Marketing Software RFP: A Framework to Determine Marketer Needs & Solicit Proposals

Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start. In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape. Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group Download our Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.

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678 views • 55 slides
[Slides] Content Marketing Software RFP, by Altimeter Group

[Slides] Content Marketing Software RFP, by Altimeter Group

Why a content marketing software request for proposal (RFP)? Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start. In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape. Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group Download Altimeter's Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.

★ ★ ★ ★ ★

596 views • 55 slides

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