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Seminar in Interactive Advertising

Seminar in Interactive Advertising

Seminar in Interactive Advertising. Department of Advertising College of Communication The University of Texas at Austin. Seminar Notes for Topic: “Creative Issues in Interactive Advertising”. Creative Issues in Interactive Advertising. I. Interactive Creative Concepts

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467 views • 30 slides
Local Content Matters Online

Local Content Matters Online

Local Content Matters Online. 2010. Advertiser’s Online Choices. 100,000,000 Web sites 25,000,000,000 Pages on which to advertise .1% Average click-through rate 250,000,000 Web users in North America. Consumers Spend 40% of Online Time with Content. 1/4 of time spent with e-mail

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352 views • 23 slides
Bidding for and Buying AdWords

Bidding for and Buying AdWords

Bidding for and Buying AdWords. What are AdWords?. A way to display advertising in search results (or on targeted content sites) based on a set of keywords that you bid on. . What are AdWords? (cont’d). Why are AdWords Amazing?. You only pay when they “click” – PPC

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423 views • 13 slides
Marketing Management

Marketing Management

Marketing Management. Adapting Marketing To The New Economy. Dr. Zafer Erdogan. Kotler on Marketing. The Internet will create new winners and bury the laggards. Major Drivers of the New Economy. Digitization and Connectivity Disintermediation and Reintermediation

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451 views • 13 slides
Affiliate marketing

Affiliate marketing

Affiliate Marketing is a sales platform with multiple stakeholders. The sales process is commission-based and the amount of commission is pre-agreed between the seller and partner.

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296 views • 8 slides

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