Contextual research - PowerPoint PPT Presentation

Concept Phase

Concept Phase. You did the contextual research, observed and analyzed. (Right?). Now it's time to start ... . Now it's time to start ... con-cep-tu-a-li-zing. . Affinity Diagrams. Decoding meaning from (semi-)chaotic brainstorming.

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506 views • 31 slides

McKinsey &amp; Company

BRAND MANAGEMENT AND NEW PRODUCT DEVELOPMENT SECTION 7A Brand Management and the Firm Market Research - 1 ALAN L. WHITEBREAD. McKinsey &amp; Company. “Breakthrough Thinking from Inside the Box”, HBR, December, 2007, pp.71-78. Create new boxes to think inside Bound the range of acceptable ideas

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741 views • 31 slides

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Contextual research - PowerPoint PPT Presentation

Concept Phase

McKinsey &amp;amp; Company

McKinsey & Company