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T h r e e P e r s u a s i v e T e c h n i q u e s i n A d v e r t i s i n g

T h r e e P e r s u a s i v e T e c h n i q u e s i n A d v e r t i s i n g. Minds-on Activity. Here are three Greek root words: Logos , Ethos, Pathos . Question: Can anyone tell me what words have been derived from these three root words? Answer:. Aristotle.

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Persuasive Techniques in Advertising

The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. Persuasive Techniques in Advertising. Pathos: an appeal to emotion.

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550 views • 10 slides

Persuasive Techniques

Persuasive Techniques. English II CP. 3 Categories. Pathos Logos Ethos. Pathos. What it is: An appeal to emotion What it does: Attempt to evoke an emotional response in the consumer (happiness, fear, guilt, pain, sadness, etc.) Examples:

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221 views • 10 slides

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'Continuous pain relief' diaporamas de présentation

Continuous pain relief - PowerPoint PPT Presentation

T h r e e P e r s u a s i v e T e c h n i q u e s i n A d v e r t i s i n g

Persuasive Techniques in Advertising

Persuasive Techniques